SiteProNews: May 29, 2006 Feature Article
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10 Worst AdWords Campaign Management Mistakes
By Tyler Huston (c) 2006
On today's highly competitive Google AdWords pay-per-click (PPC)
search engine, it is now more important than ever to ensure that
your PPC campaigns are optimized to their utmost potential.
You should be achieving maximum return on [...]
Archive for May, 2006
10 Worst AdWords Campaign Management Mistakes
May 29, 2006The Value of Branded vs. Non-Branded Search Terms
May 25, 2006http://searchenginewatch.com/searchday/article.php/3608456
By Chris Sherman, Executive Editor
May 24, 2006 New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact the outcome of a paid search marketing campaign.
The research, done by search marketing firms 360i and SearchIgnite, [...]
