Microsoft AdCenter Labs – New Tools for SEO

Content Categorization Engine:

This tool tells you ways your site may be categorized. Useful for:

• helping you determine what types of webmasters might be interested in linking at your website
• determining what type of affiliate ads you may want to consider using
• seeing how well search engines understand what your site is about

Try Microsoft’s Content Categorization Engine

Keyword Categorization Engine:

Similar to the content categorization engine, but for keywords. In addition to the uses described above this tool can also show you how well your page is aligned with your core keywords.
Try Microsoft’s Keyword Categorization Engine

Demographics Prediction Tool:

Shows the age groups and gender of searchers for a particular query or visitors to a specific URL. Useful for:

• showing the most common markets for a search query or domain.
• showing you how well your site audience is aligned with your core keywords (for example, if a site lacks corporate bullshitspeak™, it would be unsurprising that the viewers of that site would be younger than the demographic averages for a field which is typically targeted toward older people who can’t get enough corporate bullshitspeak™)
• the most common groups of visitors and mindset to a site or for a query might be obvious, but some of the secondary and tertiary markets may be well less defined. this tool can help you find some of those other markets.

Try Microsoft’s Demographics Prediction Tool

Seasonal Search Volume Forecast Tool:

Shows seasonal search spikes. It is like a hybrid between Google Trends and Google Suggest, but it will also show you relevant keyword phrases that have your keyword in the middle of them. This tool does not seem to have as much depth as Google Trends (ie: only a surprisingly few searches show results). They also seemed to have stripped out many gambling and porn related keywords. Unlike Google, MSN places search volume numbers on their trends. Useful for:

• showing seasonal keyword trends

Try Microsoft’s Search Forecast Tool

Keyword Search Funnel Tool:

Shows you the words people search for before or after they search for a specific search query. Useful for:

• finding common spelling errors
• finding related keywords that may not show up on most keyword tools

Try Microsoft’s Keyword Funnel Tool

Detecting Online Commercial Intent Tool:

Shows you Microsoft’s opinion of the probability of a query or a page being information, commercial-informational, or commercial-transactional in nature. Works well in conjunction with Yahoo! Mindset. Useful for:

• seeing how commercial they think a term or page is, which is important because it is believed that some search engines, such as Google, have a heavy informational bias to their search results.

Try Microsoft’s Online Commercial Intent Tool

Source: http://www.seobook.com/archives/001706.shtml

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